His son, Vitorio, inherited his father's love, immersing himself in the profession of beekeeper with zeal and dedication. In Asiago, where winters were cold and prolonged, he built a masonry structure to protect the bees during the harshest months. This refuge, over the years, has become the main production and commercial headquarters of the activity, and now houses the point of sale of beekeeping products.

A memorable moment came to fruition in 1997, when Apicoltura Guoli won the prestigious award for the best Italian honey at the Lazise competition. 

The ancient knowledge in the art of bee breeding still allows us to operate in harmony with the well-being of beehives and nature. Before placing the hives, in fact, each beekeeping site is scrupulously examined from a pollen and ecological point of view.

The bees selected by Guoli for production belong to the Italian variety, a decision taken to protect local biodiversity without relying on hybridization or mixing of species. After the extraction of honey from honeycombs (honey extraction), it is processed through traditional andartisanal techniques, thus preserving its scent, flavor and composition.

Over time, Apicoltura Guoli has extended its commercial offer to dried porcini mushrooms. In addition, it has expanded its assortment with cosmetics and wellness and personal care products, formulated with valuable ingredients from hives, such as propolis, royal jelly and beeswax.